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Local Internet Answering Local Consumer Needs

 

HZ Interier, a new local business specializing in high quality mattresses and waterbeds, needed a simple web presence and to be easily found on search engines. Within two weeks of signing up, the company’s profile page on helloneighbour.com appeared number one on Google’s search engine using key search terms.

 

An Affordable Alternative for Local Businesses Hello Neighbour’s basic listings are free for any business in Canada. For just Cdn$24.95 per month, businesses will gain access to a self-managed listing that lets them change their own merchant profile, coupons, contests, and professional advice. Hello Neighbour will manage your online presence for just Cdn$99.95 per month.

 

   

 

Imperial Jets (www.imperialjets.com), one of the leaders in the charter jet industry, has signed on as the Official Charter Jet of the Manhattan Golf Classic. The event will take place October 22, 2006, and features Legendary Golfer Tom Watson and Hollywood Legend Dennis Quaid teeing off against World #1 Annika Sorenstam and LPGA Sensation Natalie Gulbis in a veritable battle of the sexes Skins Game.

 

As the Official Charter Jet, Imperial will be responsible for the transportation of the Classic’s stars including Watson and Sorenstam.

 

Imperial Jets is a boutique executive air charter service based in New York and London and operating globally. In April they relocated their Headquarters to 4000 sq ft of Class A office space in the Empire State Building in New York City. The Company is engaged in an 18 month expansion plan which includes significant investment, a new image, strategic partnerships and 5 new global offices. They pride themselves in indulging their clients and paying attention to every detail.

 

“We are very pleased to be involved with the Manhattan Golf Classic,” said Craig Alberino, Imperial Jets Chief Marketing Officer. “This is a wonderful opportunity to reach a very special consumer who values fine quality and superior service while partnering with a group that is dedicated to providing the same kind of service that we are.”

 

Alberino joined the company as the Chief Marketing Officer in May. He has a background of over 15 years marketing and business development in the software and management consulting industries. His tenure includes General Electric, IBM, numerous startups and most recently a 1 billion dollar joint venture between Accenture and Microsoft where he led business development for the UBS account.

 

“There’s a lot of excitement about the changes at our three nines,” said Shawn Hicken, head golf professional at Brunswick Plantation. “It’s clear that the courses will emerge as much more interesting and challenging. Our lodging facilities have remained open during these renovations and we’ve put golfers on nearby courses. But they are keeping a watch on work underway and we’ve received a lot of requests for tee times after we reopen.” In addition to the course changes, the renovations at the three nines involve landscaping, new garden areas and flowerbeds.

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MySportsbook.com is an online sportsbook that aims to keep betting fun. The company sees itself as a premier provider of a top-shelf gambling entertainment experience. MySportsbook knows that this can not be accomplished if gamblers are struggling through the betting process, so the emphasis is put on simplicity and ease of use.

Established in 1997, MySportsbook was the first sportsbook to offer the Instant eCheck method, and has since continued on to be one of the most innovate and fastest growing internet sportsbooks the industry has seen. A player doesn’t have to look very far before coming across one of the many sportsbooks that have cloned MySportsbook’s written policies, web pages and advertising campaign, hoping to bottle some of MySportsbook’s magic.

Although MySportsbook’s growth is largely attributed to their talented in-house marketing team, every successful bookmaker will agree that bringing the players in is only half of the battle. In a time when most internet sportsbook were nickel-and-diming players, MySportsbook was creating ways to make bonuses automatic and absent of fine print, while offering all payouts free of charge. This sportsbook also accepts Visa & Mastercard sportsbook.

Almost everything on the online sportsbook site is set in the model of simplicity, making the CS clerk’s job easy as well. Each account action made online results in an automated email sent to the client. When calling MySportsbook, the player feels as if his call is in the united states as no accents can be heard through a state of the art telecommunications system. Few online sportsbooks can compete with My Sportsbook when it comes to offering a fun and hassle-free experience to the small to moderate sized gambler.

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How to bet pro football

There is little doubt that the NFL is where the sportsbooks see the most action and also make the most loot. The NFL possesses betting friendly attributes that are unlike any of the other major sports. First off, there are relatively few teams to keep track of in comparison to college football betting or college basketball. And second, these teams play only once a week which makes staying on top of the results much easier than it is in the daily leagues such as the NBA, NHL, and MLB.

These dynamics, along with the sheer excitement of watching and wagering on football, brings more square action to the table than any of the other sports. Almost every Tom, Dick and Harry in America is an NFL expert in their own mind and that is precisely what the oddsmakers prey upon.

Understanding who bets the games is just as important as understanding which teams are playing the games. The market at times will dictate price, which in the betting world means the oddsmakers cater to the public rather than reality.

Knowing the market inside and out is the basis of our NFL handicapping model. That is, our approach to NFL handicapping is of the contrarian or value seeking variety. We will at times place a higher premium on public sentiment than on the fundamentals. This strategy dictates playing dogs and/or lesser competent teams, or teams the public wants nothing to do with. Or better yet, fading the teams the oddsmakers want you to bet on.

Along these same lines, we carry a similar notion that the first week of the NFL season presents one of the ripest opportunities for the astute gambler. This conflicts with conventional wisdom and/or handicapping lore, as most would say it is better to watch a few games and assess each team before jumping in with both feet. That’s all fine and dandy, but there are some interesting trends to exploit in Week 1 and we’d be remiss to ignore them. Let us quickly explain.

Gone are the days of dynasties, where the same core players stay intact and dominate the league year after year. Free agency and player movements can completely transform teams from one season to the next. In today’s parity-driven NFL, poor teams typically don’t stay poor for all that long and excellent teams must constantly reinvent themselves to stay on top.

The temptation might be to assume prior year results are the best indicator of who is going to cover in Week 1. To Joe Public, playoff teams from the prior season, home teams, favorites, and so one, look even more enticing than usual since there is no current season performance to judge them against. But the question begs: are the oddsmakers setting a trap?

To find the answer, we culled five years worth of Week 1 NFL data. As always, all of our analysis is done from an ATS perspective. The purpose here is to share the most important angles we unearthed and try to explain the logic behind them. So strap on your helmet, throw on your shoulder pads, and follow our lead as we expose some rare holes in the oddsmakers’ line of defense.

Home vs. Away Teams

Over the past five seasons, NFL home teams in Week 1 are just 31-42-7 ATS (42 percent). This of course implies that roadies are a 58 percent winning proposition during this time. The public at large has a tendency to overvalue home teams and this is especially true in Week 1 when there is no current season data to make predictions from. Consequently, the oddsmakers almost surely shade the home teams, by and large making road teams the choice for the value player.

Conclusion: Look long and hard at road teams first when handicapping the opening week.

Price ranges

Favorites are just 31-42-7 ATS (42 percent) in the opening week over the past five NFL seasons (Coincidentally, home teams hold the same ATS record as noted above). This means that underdogs bark at a 58 percent clip. Mid-range favorites performed the worst among our specified price ranges. In particular, favorites priced between –3 1/2 and –6 1/2 are only 8-15 ATS (35 percent) during this time.

The same basic pattern holds true when looking at home favorites (road favorites gravitate towards a 50 percent mean). Home favorites indeed are just 21-32-3 ATS (40 percent) in the first week of NFL action since 1999. Again, mid-range favorites are similarly the poorest performers when we look at home teams. Consider that home teams priced between –3 1/2 and –6 1/2 have stumbled to a 6-13 ATS (32 percent) mark in Week 1 games the past five seasons.

Conclusion: Like home teams, favorites and particularly mid-range favorites are generally overvalued in Week 1.

Playoff teams

It might surprise you to learn that playoff teams from the prior year versus non-playoff teams from the prior year are a mere 16-23-3 (41 percent) ATS in NFL Week 1 games over the past five seasons. Home teams which made the playoffs versus teams which did not make the playoffs from the prior season drop to a meager 7-14-1 ATS (33 percent) during this time.

Why are playoff teams, and in particular those at home, such bad bets the past five openers? Just as the case with home teams and with favorites, oddsmakers intentionally overprice playoff teams in the opening week to compensate for the public’s propensity to over bet them.

This theory holds true just looking at straight-up records from the past season as well. That is, home teams with winning records from the prior season vs. road teams with losing records from the prior season are just 8-13 ATS in Week 1 NFL games since 1999.

Conclusion: Playoff teams from the prior year and in particular, home playoff teams, are overvalued in Week 1 NFL games.

Scoring defense and scoring offense

Do good defenses and for that matter good offenses from the prior season fare better against the number the following year in Week 1 games? Well, sort of. Generally speaking, teams with a solid offense or defense from the prior season tend to do well in the opening week so long as they are on the road. As a host, however, the best offenses and best defenses from the prior year tend to be overvalued in Week 1.

Consider that the top five scoring defenses (i.e. points allowed) from the prior season are a nice 8-4 ATS (66 percent) on the road in NFL openers the past five seasons. Meanwhile, the top five scoring defenses from the prior season are just 3-8-2 ATS (27 percent) as a host in Week 1 during the same time period.

There is no discernable advantage or disadvantage for teams with a top five scoring offense (i.e. points scored) in Week 1 games. However, when we look at scoring offenses from the bottom up (isolating the five worst offenses from the prior season), the results are rather interesting. In particular, teams ranked in the bottom five in scoring offense from the prior season are 9-4-1 ATS (69 percent) when on the road in Week 1.

The logic is simply that the public perception is a poor scoring offensive unit from the year prior will have little chance of winning on the road in Week 1. In turn, the oddsmakers compensate for this perception and these poor offensive teams from the year prior carry extra line value on the Week 1 trail.

Conclusion: Teams with top-ranked defenses from the previous season are good bets when playing on the road, but poor bets when playing at home. Also, teams ranked among the bottom five in scoring offense from the prior season are generally a good value in their Week 1 openers, provided they are playing on the road.

Scoring margin

An exceedingly straightforward way of measuring scoring offense and scoring defense together as a whole is to look at a team's “margin." Margin is simply scoring offense minus scoring defense, which is a fairly clear-cut measure of how a team does on both sides of the ball. Typically, the higher the margin, the better the team.

In this regard, it might seem counterintuitive that teams carrying the higher margin from the prior season in week one matchups are merely 31-42-7 ATS (42 percent). Furthermore, road teams with the higher margin are 14-20-6 ATS (41 percent), while home teams with the higher margin are 17-22-1 ATS (44 percent). Once again, these results line up with the theory that better teams from the prior year are overvalued come opening day of the following season.

Conclusion: “Better” teams, which often boast a higher margin than their opponent, are overvalued the following season in NFL openers.

In sum

Oddsmakers cater NFL betting lines to match public perception and also to bait the public into poor bets. The temptation to use the prior year’s success as a buy sign for how a team will perform against the spread in Week 1 of the following season is an enormous trap.

The fact is, isolating road teams, road dogs, non-playoff teams vs. playoff teams, teams with a losing record or low margin vs. playoff teams or ones with a high margin from the previous year is where the line value resides. Quite simply, taking the road less traveled is your surest path to NFL betting profits.

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